Dropana is website that provides 3rd party sales services, to market used or new genuine products. In order to express this idea, we agreed to use a wooden theme throughout the website to embody a natural, genuine feeling. Imagery also incorporated genuine leather, reinforcing the meaning below each image, for example, to express the company mission of “satisfaction guaranteed”, we used leather gloves as a metaphor for a hand shake, meaning – trust. For “Our recommendation” the leather bag represents the company hand-picking every order. Every image represents an aspect of the company’s mission statement.